The Korean brand Neon Moon is going to have a popup shop in Laforet in Harajuku opening today! Neon Moon store owner and designer Lee Soso takes inspiration from Pipi Longstocking and american 60s and 70s fashion. She also takes inspiration from Michel Gondry and Wes Anderson films. In her store she sells vintage toys and trinkets in addition to her own designs.
Every four months she introduces a new concept to her shop and changes the display of her shop and makes designs to match with it. The theme right now is 'Pink Paradise'! I really love the whole collection, I hope I can get my hands on something from this collection because it is just amazing. All the different colorways are really cute.
I really like the style of the outfits in the photo shoot for her new collection. Its a really interesting mix of retro and very cute pop style. I just feel like a lot of the pieces can go with many different styles!
So if anyone is around Tokyo don't miss going to this popup shop in laforet! Also check out Neon Moon on their instagram.~